Commercial Vehicle Wrap Trends: What’s Hot in 2023 and Beyond.

The moment a brightly colored vehicle passes you on the highway, what’s your immediate reaction? You look, right? The power of a commercial vehicle wrap is undeniable in catching our attention. It’s more than just an artistic statement; it's a strategic marketing tool that has evolved dramatically over the years. And as we forge ahead into 2023, several new trends in the commercial vehicle wrap industry are setting the streets alight.



With the growing emphasis on sustainability, the shift towards eco-friendly materials in the commercial vehicle wrap sector is evident. Businesses are now prioritizing not just the aesthetic appeal of their wraps but their environmental impact as well.

• Bio-Based Inks: Traditional inks used for vehicle wraps contain solvents that can be harmful to the environment. The industry is moving towards bio-based inks derived from renewable resources. These inks not only reduce the carbon footprint but also offer a vibrant finish.
• Recyclable Vinyl: The core material of most wraps is seeing an overhaul. Today, recyclable vinyl options are available, ensuring that once the wrap's life comes to an end, it doesn’t end up in landfills.
• Less Wastage: Advanced techniques mean precise cuts and measurements. This precision ensures minimal waste during the wrap application process, conserving materials and reducing environmental impact.

Gone are the days of limited designs and blurred graphics. Advanced digital printing techniques are revolutionizing the quality and creativity of commercial vehicle wraps.

• High-Resolution Graphics: The use of modern printers capable of high dpi (dots per inch) outputs means commercial vehicle wraps can now showcase intricate details, from the fine text to complex imagery, without any loss of clarity.
• UV-Resistant Inks: Exposure to the sun can fade wrap designs over time. However, with UV-resistant inks, the commercial vehicle wraps of today maintain their vibrancy, ensuring that the brand message remains clear and unaffected by the harsh sun.
• Customization and Personalization: Modern printing technologies allow businesses to customize their wraps down to the smallest detail. From gradient effects to bespoke graphics tailored to the business’s identity, the sky's the limit.
• Faster Turnaround Times: The efficiency of new-age digital printers has significantly reduced the time it takes from design finalization to wrap application. This ensures businesses can launch their advertising campaigns without any unnecessary delays.

The trends in eco-friendliness and digital printing underscore the commercial vehicle wrap industry's commitment to delivering superior products while being mindful of the planet. Both aspects promise not just aesthetic enhancement but also a conscientious approach to branding on wheels.

In a world dominated by technology, static advertisement strategies no longer suffice. The commercial vehicle wrap industry is embracing this change, making wraps smarter and more interactive than ever.

• QR Codes Integration: By incorporating QR codes into their commercial vehicle wrap designs, businesses can quickly direct potential customers to their websites, promotional videos, or discount vouchers. All it takes is a quick scan with a smartphone.
• NFC (Near Field Communication) Tags: Much like contactless payment systems, NFC tags on vehicle wraps allow users to tap their NFC-enabled devices for instant access to information, be it a menu for a food truck or a playlist for a radio station.
• Augmented Reality (AR) Elements: Some wraps are designed to work in tandem with AR apps. When scanned, these wraps can bring up interactive 3D models, virtual store tours, or even games related to the advertised product or service, offering an immersive experience.
• LED and Light Integration: Some modern wraps incorporate LED lights to highlight specific elements of the design, making the advertisement more noticeable, especially during nighttime.

In the realm of design, the phrase "less is more" is gaining ground, and commercial vehicle wraps are no exception. The minimalistic approach ensures clarity, sophistication, and immediate brand recognition.

• Clean Lines and Simple Graphics: Businesses are opting for designs that aren’t overcrowded. A logo, a tagline, and perhaps an image or icon that signifies the business are often enough. This ensures the viewer's attention isn't divided.
• Monochromatic Themes: Using varying shades of a single color can create a striking visual effect. Monochromatic designs are not only aesthetically pleasing but also allow for better brand color recognition.
• Typography Focus: Instead of relying heavily on graphics, many wraps are letting typography do the talking. A well-chosen font or a creative placement of text can convey the brand message powerfully and succinctly.
• Whitespace Utilization: Contrary to what the term suggests, whitespace doesn’t necessarily have to be white. It refers to the unmarked space in a design. In commercial vehicle wraps, effective use of whitespace ensures that each element has room to breathe, making the design more readable and visually appealing.

The adaptation of smart technologies and a shift towards minimalism are not mere passing trends. They represent a strategic evolution in the commercial vehicle wrap industry, ensuring businesses communicate effectively with their audience in an increasingly digital and design-conscious world.

While the glossy, shining wraps had their moments of glory, the new wave in commercial vehicle wrapping is about evoking tactile intrigue and a sleek, understated elegance.



• Sophisticated Appeal: Matte finishes offer a subtle, sophisticated look that avoids the glare often associated with glossy finishes. This ensures that the design and text on the wrap are always visible, regardless of the lighting conditions.
• Durability: Matte wraps are often favored for their resistance to minor scratches and blemishes, ensuring that the wrap looks pristine for a longer duration.
• Textured Variations: Beyond just matte, there's a rise in textured wraps such as carbon fiber, brushed metal, and even leather-like finishes. These textures not only enhance the visual appeal but also invite the audience to come closer and feel the surface.
• Combination Finishes: Some businesses are experimenting with a combination of matte and glossy finishes in a single wrap. This contrast can highlight specific parts of the design, making them stand out.

The world is vast, but local communities hold the heart of businesses. By integrating local themes and personalized touches, commercial vehicle wraps can resonate more deeply with the immediate audience.



• Highlighting Local Culture: Whether it's the iconic landmarks, traditional festivals, or local celebrities, wraps that feature familiar cultural elements create an immediate connection with the community. It's a nod to the business's awareness and appreciation of its roots.
• Localized Messaging: Instead of generic taglines, some businesses are choosing to incorporate local slang, idioms, or phrases into their wrap designs. This fosters a sense of inclusivity and relatability.
• Collaborations with Local Artists: To ensure authenticity in design, businesses are collaborating with local artists. This not only supports the local art community but also guarantees a wrap that's genuinely representative of the locale.
• Seasonal Themes: Aligning with local events, festivals, or seasons can make the wrap feel current and relevant. A wrap themed around a local football championship or a seasonal festival can garner more attention and appreciation.

The commercial vehicle wrap industry is pushing the boundaries of design by stepping out of the 2D realm. With 3D graphics and optical illusions, these wraps promise a double-take from every passerby.

• Creating Depth and Perspective: 3D designs give the illusion of depth, making certain elements seem like they're popping out of the vehicle. This dynamic approach makes the vehicle stand out, whether it's parked or on the move.
• Interactive Illusions: Some wraps are designed to interact with their environment. For instance, a wrap on a delivery van might depict hands holding a box, aligning perfectly with the vehicle's rear doors.
• Shadow and Light Play: By cleverly using shadows and highlights, 3D wraps can create illusions of depth and movement. This gives the wrap a more lifelike and tangible feel.
• Challenging Perceptions: Some businesses are opting for designs that challenge the viewer's perception. For instance, a bus might have a wrap that, from a certain angle, makes it look like it's made of transparent glass, showing a different scene inside.

By anchoring their designs in local themes and embracing the visual tricks of 3D graphics, businesses ensure their commercial vehicle wraps aren’t just seen, but remembered. These strategies highlight the blend of cultural appreciation and cutting-edge design innovation in the industry.

In an age dominated by data-driven decisions, merely having a great commercial vehicle wrap isn’t enough. Businesses are increasingly keen on understanding its effectiveness and reach.



• Geo-Tracking: Modern wraps, equipped with small tracking devices or QR codes, can provide insights into the areas where the vehicle travels the most. This data can help businesses understand which localities are getting maximum exposure.
• Engagement Metrics: By integrating QR codes or NFC tags, businesses can track the number of scans or taps, providing a clear metric on audience engagement. This can be invaluable in measuring the wrap's effectiveness in real-time.
• A/B Testing: With digital printing techniques, it's easier for businesses to experiment with different wrap designs. Mobile ad analytics can track which design garners more attention and engagement, helping businesses refine their advertising strategy.
• Feedback Integration: Some smart wraps encourage direct feedback from viewers. Through a quick scan or tap, viewers can be directed to short surveys or feedback forms, giving businesses firsthand insights into the audience's perception and preferences.

From eco-friendly materials to smart wraps, the commercial vehicle wrap industry is in a constant state of evolution. As 2023 unfolds, businesses keen on making an impactful road presence need to keep up with these trends. After all, in the bustling streets of our cities, a commercial vehicle wrap isn’t just an advertisement; it's a moving masterpiece.

And for those businesses located in Egg Harbor Township, NJ, seeking the best in the industry to create such masterpieces, look no further than Eastern Sign Company. We pride ourselves on staying ahead of the curve, integrating the latest trends and innovations in all our projects. With a rich history and a commitment to quality, we've established ourselves as the go-to service provider in the region. To experience excellence in commercial vehicle wrap services, give us a call at (609) 927-0885. Let us transform your vision into a captivating, moving work of art.